The Pace of Abbotsford development has added a laneway to its list of resident's amenities, with the developer buying a right of way from the local council.
They're now running a competition to name the lane, asking people to choose between locally significant names Tote Lane, Cobblers Lane, St Crispin Lane and Richards Lane.
Pace Development director Georgia Willis said they would adorn the lane in decorative lighting and greenery to provide a welcome for residents returning home.
"It's more of a courtyard arrangement," Ms Willis said.
"It will be a shared space with cars and pedestrians coming into the development, so it is all about the amenity."
The competition to name the lane is another facet of a broader development trend that is putting certain design decisions in the hands of buyers.
"It's about giving it an identity and giving people buying into it the sense that they are buying into more than an apartment," Ms Willis said.
She said the current frontrunner, St Crispin Lane, would be a good fit and her ideal as it would tie into the site's heritage, with the building known as St Crispin House.
"And people have been very much attracted to the heritage we are retaining," Ms Willis said.
Developers buying access points to their projects could be something Melbourne sees more of.
"As developers, we need to have a perspective that visitors and our residents feel safe, and how they get to their apartments is really important," Ms Willis said.
The project has been popular, with larger apartments attracting significant attention. It's more affordable abodes have also had the attention of first-home buyers — with homes without carparks suiting millennials who don't have a car.
Miele appliances, pendant lighting and timber floors have also added to the appeal.
A landscaped rooftop garden with a pool, gym, lounge and library have also attracted buyers.
Demolition works at the site have been completed, with just the heritage facade of St Crispin's House remaining ahead of excavation work scheduled to begin soon.
Voting for the lane's name is being conducted on the Pace of Abbotsford Facebook page and concludes at midnight, Sunday April 8.
Remaining one-bedroom apartments are priced from $375,000-$460,000, two bedrooms from $565,000-$685,000 and three bedrooms from $950,000-$1.2 million.
Townhouses are available between $695,000 and $1.2 million.
For more information on Pace of Abbotsford call Michael Zhang on 0487 888 688, visit the display suite at 358 Johnston St, AbbotsfordArticle originally appeared on news.com.au